Terms & Conditions

This category contains 2 posts

Is It Time for a Ts & Cs Refresher?

How often should we re-examine standard Terms & Conditions for the digital media buying industry? This happens every few years, it seems.  Insertion Orders issued at a display campaign launch end up setting off a flurry of meetings with legal teams from both the advertiser and the publisher sides of the equation.  Meanwhile, this cavalcade… Continue reading »

How to Come to Terms on IO Terms

Any salesperson receiving an insertion order from an agency is often confronted by an odd gathering of legal clauses or addenda that can seem overwhelming at first. Industry associations representing various media are eager to provide standard terms and conditions to help streamline the process of doing business.  A good example is the Interactive Advertising… Continue reading »