Taking Down Goliath

This category contains 2 posts

People of Ad Tech: “Taking Down Goliath” Author, Marketer Kevin Ryan

Motivity Marketing CEO Kevin Ryan, coauthor of “Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors With 100 Times Your Spending Power,” tells WIT Strategy‘s Bill Brazell that too many companies today are leaning on powerful digital tools and automation without asking if their approach is right for their business — and describes the… Continue reading »

Book Review: Taking Down Goliath

Everyone knows the story of David and Goliath. Or, I should say, everyone thinks they know it. Ask anyone if they know the story of David and Goliath and most everyone will say the same thing: a big giant dude named Goliath, considered the best fighter of his people, comes forth and challenges the enemy.… Continue reading »