This category contains 4 posts

Did The Portable People Meter Destroy Radio?

The rise of the Portable People Meter brought unprecedented accuracy to radio listening. But with it came some adjustments to the methods stations use to market themselves and how buyers gauge listenership. Before the PPM, radio was measured by Arbitron (Recently purchased by Nielsen), using a diary methodology. Consumers were paid to fill in a… Continue reading »

Rumble Inc.’s Uyen Tieu on Mobile User Engagement

 Uyen Tieu is the Revenue Strategist (Media, Digital, and Tech) for Rumble Inc., the mobile-first platform for publishers. Rumble powers content for publishers of news, sports and entertainment; across multiple platforms and devices. Rumble delivers the first end-to-end publisher solution bringing together a full user experience, advanced monetization and complete publisher control, in a single, easy-to-use… Continue reading »

Valassis’s Lisa Reynolds on New “Path to Purchase” Trends

Lisa Reynolds is VP of Consumer Engagement at Valassis Communications, a leader in intelligent media delivery. The Makegood recently spoke with Lisa about the annual RedPlum (a printable and load-to-card coupons website) Purse Survey, regarding the use of coupons by Millennials. The Makegood: Your annual RedPlum Purse String Survey results were just released and there are some very… Continue reading »