Super Bowl

This category contains 4 posts

It’s Not About You

I love puppies. I even have one named Pippin, a 10 month old Labradoodle.  But I didn’t love Budweiser’s Super Bowl Puppy spot nearly as much as “Brewed the Hard Way,” the brand’s step child spot that ran shortly after the beginning of the second half. Judging by a bunch of articles on the blogosphere… Continue reading »

Super Bowl and Social Media Trends

To gather these insights, Crowdtap polled 6,000+ US men and women on their platform to determine how likely consumers are to interact with brands on social media during the Super Bowl. Crowdtap, founded in 2009, is the people-powered marketing platform that puts people at the heart of brands’ marketing.

Crowdcentric’s CEO Toby Daniels on Using Content Marketing as a Crucial Tool

Toby Daniels is the Founder of Social Media Week, and the current CEO of Crowdcentric, a strategy firm that works at the intersection of media, communications, and technology. The company also owns and operates Social Media Week. Daniels has previous experience at ThinkSocial and Mint Digital. The Makegood recently spoke with Daniels about advertisers using… Continue reading »

OptiMine Discusses Measuring the Value of Your Super Bowl Ads

 Robert Cooley is CTO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure the… Continue reading »