Sponsorship

This category contains 3 posts

People of Ad Tech: ZipSprout CEO Megan Hannay

ZipSprout CEO Megan Hannay tells WIT Strategy Partner Bill Brazell that her company, which comes out of the SEO space, realized that marketers had a hard time finding local nonprofits to sponsor. So it began matching sponsors with local charities. Music: “Morning Rays” by Jim Duffy. Used with permission.

Brands Go For Gold With Experiential Marketing

Major sporting events such as the World Cup, Wimbledon and the Commonwealth Games always dominate the media, and each throws up a wealth of sponsorship opportunities for brands across the world. Coca-Cola, Adidas, McDonalds and Sony are just a few of the companies that have benefited from the global exposure that the partnerships have bought.… Continue reading »

SponsorHub: The First to Measure Sponsorship ROI

¬†Robert Johnston is CEO and co-founder of SponsorHub, the¬†first online marketplace for the sponsorship industry, providing greater access, easier execution and audience measurement for marketers. Johnston has reached several milestones throughout his career, which include major investment achievements. The Makegood recently spoke with Johnston about what SponsorHub is providing for the industry. The Makegood: SponsorHub… Continue reading »

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