Segmentation

This category contains 3 posts

People of Ad Tech: Captify CEO Dominic Joseph

Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Segmint’s Rob Heiser

Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.

Why You’re Going to Start Liking Your Bank a Lot More

 This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). Commercial bankers, like car salespeople, don’t usually get… Continue reading »

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