Scam

This category contains 3 posts

People of Ad Tech: Adloox CEO Marco Ricci

Adloox CEO Marco Ricci tells WIT Strategy Partner Bill Brazell that ad fraud is growing faster than ad tech — prompting brands to spend ad dollars elsewhere. Ricci explains how domain spoofing works, arguing that it’s more sophisticated than botnet fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

Fact or Fiction? The Dangers of Fake News in Advertising

By: Jason Gee In 2016, that question became a lot harder to discern, especially when it came to which news articles were authentic or fake. Traditionally, major news networks (e.g., NBC, ABC, CBS) and newspapers (e.g., The New York Times, The Washington Post) would be the leaders in news publishing, and most would agree that journalistic reporting… Continue reading »

It’s Your Job to Open the Box

“Do you want some fantastic stereo speakers, cheap?” said the guy driving the white van in the lane next to me. I rolled my window back up. We were right outside the Holland Tunnel.  I had just driven back into New York from a New Jersey client meeting, when I noticed this guy trying to… Continue reading »

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