scale

This category contains 3 posts

People of Ad Tech: EnaCor CEO Alan Coppola

EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only machines can bring scale — but machines need to learn the difference between dancing and fighting. Music: “Morning Rays” by Jim Duffy.… Continue reading »

People of Ad Tech: Bombora CEO Erik Matlick

Bombora CEO Erik Matlick tells WIT Strategy Partner Bill Brazell that marketers, who need both quality and scale, often find that companies offer only one. Bombora organizes data that shows behavioral intent, enabling marketers to figure out which companies may be on the verge of a big purchase. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

Media’s Inconvenient Truth

Bob Garfield has been milking the same idea for a decade. At a recent conference, I saw Bob Garfield deliver the 30-minute version of his Chaos speech for the umpteenth time, and it seemed like the sentiment in the room was that Bob has been playing Chicken Little for too long. Indeed, during the Q&A… Continue reading »

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