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This category contains 3 posts

People of Ad Tech: Infectious Media Global Director Dan Larden

Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media… Continue reading »

People of Ad Tech: EnaCor CEO Alan Coppola

EnaCor CEO Alan Coppola tells WIT Strategy Partner Bill Brazell that ensuring brand safety is an arms race: As soon as a company defends against one attack, bad actors invent something new. Only machines can bring scale — but machines need to learn the difference between dancing and fighting. Music: “Morning Rays” by Jim Duffy.… Continue reading »

Daily Due Diligence Determines Destiny

The trend toward increasing automation in digital advertising campaigns remains a popular one. Last week, however, proves that there is still no substitute for the human touch – Bing’s recently revealed Smart Annotations for search creative caused quite the stir for advertisers promoting regulated industries. Thankfully, with proactive communication we avoided exposing our advertisers to… Continue reading »

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