This category contains 2 posts

People of Ad Tech: RTB House Director Radoslaw Dobrolecki

RTB House Business Development Director USA Radek Dobrolecki tells WIT Strategy Partner Bill Brazell that deep-learning AI is teaching itself to find relations between user behaviors that might otherwise be missed – in order to put unexpectedly relevant products in front of prospects. Music: “Morning Rays” by Jim Duffy. Used with permission.

Real-Time Bidding vs. Real-Time Optimization, and Why You Should Know the Difference

Often introductions to programmatic advertising discuss the process of real-time bidding (RTB).  By the strict definition of RTB, these systems streamline insertion orders (IOs) and automate campaign execution by computerizing the negotiations and payment that comprise media-buys. Basic RTB systems require inputs for the bids, the media selection, and targeting. An operator typically enters these… Continue reading »