Roles and Responsibilities

This category contains 2 posts

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

CMOs and CIOs: Working Together To Create a Thriving Company

It’s no surprise that as the marketing technology industry matures, the roles and responsibilities of marketing and IT executives begin to blur. As marketing executives, we know that our roles are constantly changing. As the job descriptions evolve, we find ourselves with more in common with CIOs than ever before. CMOs and CIOs are both… Continue reading »

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