Profitability

This category contains 2 posts

People of Ad Tech: Crealytics CEO Andreas Reiffen

Google Earnings Edition: Crealytics CEO and Cofounder Andreas Reiffen tells WIT Strategy Partner Bill Brazell that when Google reports its earnings after the market closes on Thursday, we should learn that Cost-Per-Click, or CPC, has dropped even as Google itself has continued to grow. In explaining how Google pulls off that trick, Reiffen expands on… Continue reading »

Profitability is Like Chicken Soup

 Unlike tomato soup, which looks and tastes the same from one side of the bowl to the other, your company’s profitability is not a uniform thing across all your markets. It likely looks very different from one city to the next, from one zip code to another. Yet so many businesses look at profitability—and subsequently their… Continue reading »

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