This category contains 12 posts

People of Ad Tech: MediaPost Editor Tobi Elkin

MediaPost Real-Time Daily and Native Insider Editor Tobi Elkin tells WIT Strategy Partner Bill Brazell that she’s against ad blocking, and offers predictions for the year ahead. Music: “Morning Rays” by Jim Duffy. Used with permission.

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

People of Ad Tech: Thinknear’s Loren Hillberg on Location-Based Ad Campaigns

Thinknear President and GM Loren Hillberg explains that location-based mobile advertising is more complex than some people imagine, and that one of those complexities involves predicting where mobile-phone users will go next.

Four Predictions for The New Year from LiveRail CEO, Mark Trefgarne

Mark Trefgarne is CEO and Co-Founder of LiveRail, the leading video monetization platform for publishers with more than 3bn impressions (25% of all online video ads) delivered via its platform each month and more than 2.5bn ads served in October 2013 alone according to comScore. This is Mark’s second contribution to The Makegood. Mark has been CEO at… Continue reading »

David Hahn of Integral Ad Science on Botnets, False Impressions, and Fraud Prevention

 David Hahn is SVP, Product Management at Integral Ad Science (formerly Ad Safe Media). Their media valuation platform is the only solution that scores and evaluates the brand safety, context, viewability, and many other elements of web pages on an individual page level. The Makegood recently spoke with David about how Integral is working around… Continue reading »

3 Ways the Car Salesmen of the Future Will Be Way Less Annoying

 This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP).  3 Ways the Car Salesmen of the Future… Continue reading »

ARF’s new CEO Gayle Fuguitt on the Future of her New Company

 Gayle Fuguitt was just named President and CEO of The Advertising Research Foundation (ARF), an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Gayle is also a board member at Converseon and Pierrepont Hicks. The Makegood recently spoke with Gayle about her new… Continue reading »

Time to QA Your Mobile Experience?

Every time I get a mission-critical e-mail with a link, I cringe a little.  It wasn’t always this way. These days, I’m way more likely to read that e-mail on a mobile device, and if something requires my immediate input via clicking on a link, I can count on the page behind that link working… Continue reading »

I Was Right (And Wrong) About 2012

Last year I went out on a limb here on The Makegood and made some predictions about media in 2012. Some have been highly accurate. Others have proved the maxim that predicting the future is a fool’s errand. Here are a few that I got right: “Look for social TV startups like GetGlue and Bluefin… Continue reading »

“The Big 3” of Digital: Social, Video & Mobile

The Makegood is pleased to welcome Jordan Bitterman  as a regular contributor. Jordan is currently the SVP and Social Marketing Practice Director at Digitas and has 15+ years working in media on the agency side. TANGIBLE LANDSCAPE COMING INTO FOCUS As we head into the next phase of digital growth – one that might as well be… Continue reading »