New York

This category contains 8 posts

People of Ad Tech: Captify CEO Dominic Joseph

Captify CEO Dominic Joseph tells WIT Strategy Partner Bill Brazell the names of the three most-searched-for car brands. Captify learned this and a great deal more by tracking 22 billion on-site searches — that is, searches within portals, news sites, price-comparison sites and so on. Music: “Morning Rays” by Jim Duffy. Used with permission.

Jim Daily, GM of Ebuzzing on The Evolution of Video Advertising

 Jim Daily is General Manager of Ebuzzing, the global experts in video advertising that create engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media. To date, they have distributed thousands of campaigns for the world’s leading brands including Heineken, Acer, LG, Samsung, Evian and Adidas. The Makegood recently… Continue reading »

Celtra Founder and CEO Mihael Mikek on The Evolution of Mobile Advertising

 Mihael Mikek is Founder and CEO of Celtra Inc. the global leader for rich media mobile advertising and analytics across mobile devices. The company recently opened a New York location and its products are widely used in the mobile advertising industry. The Makegood recently spoke with Mihael about the move, the company’s products, and mobile advertising.… Continue reading »

CKSK CEO Cillian Kieran on the Importance of Digital Knowledge in the Creative Realm

 Cillian Kieran is Founder and CEO of CKSK, a full service digital agency dedicated to developing truly innovative and creative platforms that create ongoing engagement with consumers through the possibilities of technology. Cillian recently spoke with The Makegood about his company’s new expansion into New York. The Makegood: Congratulations on your expansion and welcome to New… Continue reading »

ARF’s new CEO Gayle Fuguitt on the Future of her New Company

 Gayle Fuguitt was just named President and CEO of The Advertising Research Foundation (ARF), an open forum where the best and the brightest from every avenue of advertising can gather to exchange ideas and research strategies. Gayle is also a board member at Converseon and Pierrepont Hicks. The Makegood recently spoke with Gayle about her new… Continue reading »

We Are Made in New York (Again)

Last week I attended an event at The Standard hotel in New York City hosted by venture capital firms NEA, Silicon Valley Bank and Lerer Ventures. The Standard’s Roof Bar offers extraordinary views of lower Manhattan, including Freedom Tower and its newly installed spire. “Fitting,” I thought to myself as I chatted with this next… Continue reading »

Up and Running and Giving Back

Morpheus Media, the digital media agency, is a monthly contributor to The Makegood. This column was composed by Shenan Reed, Chief Media Officer. It was the day after Hurricane Sandy and we all scrambled to our computers to count noses, check on our own and get back to making certain the storm didn’t delay our… Continue reading »

Securing the Future of New York’s Media Industry

Last week, computer scientist Marissa Mayer was named CEO of Yahoo! In the process, the Silicon Valley-based company passed over interim CEO Ross Levinsohn, the candidate favored by many New York media professionals. This occurred despite the fact that Yahoo! is dependent on New York-based media agencies buying its ads. 70% of all US media… Continue reading »