Media Companies

This category contains 18 posts

MediaLink’s Dee Salomon on Advertising’s Next Growth Segment: Content-tech

This guest column was written by Dee Salomon, Senior Vice President of MediaLink LLC, a strategic advisory and business development firm. At the 2008 IAB annual meeting, Wenda Harris Millard heralded the ad-tech revolution with her ‘pork bellies and diamonds’ speech.  Five years later we have seen impressive growth in programmatic and audience-targeted media and… Continue reading »

5 Digital Media Trends For 2013

I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve witnessed Facebook struggle in 2012  potentially putting a spanner in the works for many upcoming tech companies. The impact of this has signalled a warning sign… Continue reading »

Taking Attribution Seriously Requires More than a Tool

Shelley Eleby is a new contributor at The Makegood. Shelley is Vice President Marketing Services at quadrantONE, a joint venture of the media companies Tribune Company, Gannett Co., Inc., Hearst Corporation and The New York Times Company. We’ve gotten used to the A Word: Attribution. In fact, since I was on the client side, we’ve come a… Continue reading »

The Thrilling Numbers Behind Thrillist

Last week Thrillist, the New York-based media and e-commerce company targeted to young men, raised a $13 million Series A round of venture capital. By itself, this is not remarkable news; there are many startups that have raised millions of dollars over the past few years. But if you look at the numbers behind Thrillist,… Continue reading »

NBC’s Nick Johnson: Activating Socially with Fans of the Olympics Will Be Key

Nick Johnson is the SVP, National Sales, NBC Sports Digital. Nick has held management roles at media companies including CNN and Revenue Science. We recently spoke with Nick about his role and the 2012 Summer Olympics. The Makegood: Nick, you have been working in media sales for about 20 years, at companies including CNN and… Continue reading »

WebCollage’s Scott Matthews on Leveraging Content as Marketing

Scott Matthews is the CEO of WebCollage, a company that offers SaaS to manufacturers to publish rich product information—videos, interactive tours and enhanced product descriptions—on their retail channel. Scott has 20+ years experience in sales and executive management at companies including Optum, Oracle and Siebel. We recently spoke with Scott about his current role. The… Continue reading »

SAY Media’s Troy Young Takes a Holistic Approach to Digital Media

Troy Young is the President of SAY Media and has significant experience working on  the buy side at agencies like Organic, as well as the publisher side. We recently spoke with Troy about his current role and where SAY Media is headed. The Makegood: As the President of SAY Media, you oversee many areas of… Continue reading »

Ben Lerer’s Thrillist Media Group Moves Beyond Standard Banners

Ben Lerer is the CEO and Co-Founder of Thrillist and a Partner at Lerer Ventures. Ben co-founded Thrillest in 2005 after he recognized the need for a city guide, which eventually developed into a leading men’s digital lifestyle publication. We recently spoke with Ben about the newly launched Thrillest Media Group. The Makegood: Ben, in… Continue reading »

Sponsor

Sponsor