This category contains 9 posts

From the Broadway Dream to Digital Advertising

As President of Digital it is Shenan Reed’s job to lead MEC’s digital business and be responsible for further driving the advancement of digital growth and innovation across North America. A highly respected leader in the digital space, Shenan has a strong background in integrated planning, and a genuine understanding and appreciation for how data… Continue reading »

MEC’s Damian Thompson on the Highlights of MEC Momentum

Damian Thompson is the Global Head of Consumer Insight at MEC one of the world’s leading media agency networks. MEC features over 4,500 highly talented and motivated people working with domestic and international clients in 84 countries, and manages more international media assignments than any other network. The Makegood recently spoke with Damian about MEC Momentum,… Continue reading »

MEC’s Theresa LaMontagne on the Importance of Analytics & Insight in Media Planning

Theresa LaMontagne  is the Managing Partner, Senior Practice Lead, Analytics & Insight at MEC, one of the world’s leading media agency networks. Theresa joined MEC in 2010 as Managing Director, spearheading the new A&I practice that combined and integrated the agency’s media research, digital analytics, data integration and modeling teams to create on and offline continuity in data,… Continue reading »

MEC’s Marla Kaplowitz on People Management and Employee Happiness

Marla Kaplowitz is CEO of MEC North America, a top media buying and planning firm. The Makegood recently spoke with Marla about keeping employees happy, managing distributed teams, and empowering leaders.The Makegood: Marla, you are known for a modern leadership style at MEC. Can you elaborate on your happiness concept, how MEC launched the program,… Continue reading »

TV’s Future is Fragmented, Non-Linear and Addressable

Mike Bologna sits at the intersection of the media advertising industry’s present and future. Originally a digital media planner at MEC, Mike left the world of ad banners and founded MEC’s emerging communications department where he focused on creating interactive television opportunities for clients. Now the director of emerging communications for GroupM, he has the… Continue reading »

Rise Up: Rebuilding a Media Agency after 9/11

This post originally appeared on MediaPost. I moved to New York while lower Manhattan was still smoldering from the terrorist attacks. My digital shop had recently been acquired by WPP and as part of the merger I was offered a position in New York City at a media-buying agency. With New York in tatters, you… Continue reading »

Confessions of a Former Ambassador

Jerry Shereshewsky is the former Ambassador Plenipotentiary to Madison Avenue for Yahoo and now Chief GrownUp at GrownUp Marketing. As one of the original Mad Men from advertising’s golden age, he helped to turn Yahoo! into a display ad powerhouse during the 2000’s. He authored the following post: A few days ago I saw a… Continue reading »

Apple Let Your iAd People Speak

We launched The Makegood this week with the goal of giving media professionals their own forum to discuss the issues of the day. And the industry has responded. Our site traffic and industry engagement thus far has been great. One person we really wanted to get involved here is Carrie Frolich from Apple. Carrie leads… Continue reading »

Colleen Soriano Lands at UM

Today is Colleen Soriano’s first day on the job at Universal McCann where she succeeds David Cohen as head of US digital for the Interpublic media agency. Cohen was promoted to the global digital position at UM earlier this year. Colleen previously worked for GroupM’s MEC where she led digital for accounts like Campbell’s, Colgate… Continue reading »