This category contains 6 posts

Don’t Call It a Comeback: Cyber Monday Reigns

By: Martin Cahill Cyber Monday is eating Black Friday, and at the same time, morphing into a multi-day event that threatens to dwarf in-store sales. According to USA Today, while Cyber Monday, “yielded $3.45 billion in sales, a new online record,” the mobile and desktop buying on Black Friday “inched so close to Cyber Monday… Continue reading »

People of Ad Tech: MediaVillage Publisher Jack Myers

MediaVillage Publisher and MyersBizNet Chairman Jack Myers tells WIT Strategy Partner Bill Brazell that MediaVillage has been publishing 50 pieces of thought leadership per week in the run-up to its official launch in a couple of weeks, by writers such as Stuart Elliott and Charlene Weisler. At the same time, Myers is preparing to publish… Continue reading »

People of Ad Tech: John Shankman of Hashtag Labs

John Shankman of Hashtag Labs explains how his company develops content and negotiates the ad-tech world on behalf of independent publishers.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  At a time when more and more companies are banning their employees from accessing social media in the office, New York Times bestselling author and social media expert Gary Vaynerchuk takes the other side: “Just because your teenage daughter and her friends are excited about a new platform does not mean that that platform… Continue reading »

Firehouse’s Greg Hunter on Hard Work Paying Off

Greg Hunter is Group Creative Director / Principal of the Dallas-based advertising, marketing, and PR agency: Firehouse. He was recently promoted  from Associate Creative Director. He attended the University of Texas at Austin and spent three years at Mother New York as a copywriter. The Makegood recently spoke with Greg about his “meteoric rise” through… Continue reading »

A New Words Resolution

There were a number of words and phrases that infected media during 2011. Some made people feel queasy about the state of the industry, while others left people confused about what we actually do for a living. Here are some of the words that we should quarantine immediately: Dead. This year everything from television, apps… Continue reading »