Hispanic marketing

This category contains 3 posts

People of Ad Tech: AppsFlyer Sales VP Sunil Bhagwan

AppsFlyer Sales VP Sunil Bhagwan tells WIT Strategy Partner Bill Brazell that marketers can now use refereshable identifiers to figure out who’s using mobile devices. His company’s ability to attribute mobile actions has attracted more than 2,000 partners, including Facebook, Google and Latin American player Adsmovil. Bhagwan says the industry is on the verge of… Continue reading »

People of Ad Tech: Adsmovil CEO Alberto Pardo on the Hispanic Mobile Exchange

Adsmovil Founder and CEO Alberto “Banano” Pardo tells WIT Strategy‘s Bill Brazell about the Hispanic Mobile Exchange his Bogota-based company just launched in order to help brands reach Hispanic Americans on their smartphones. Adsmovil, which serves large publishers such as Univision and Telemundo, partnered with PubMatic to launch the programmatic exchange. As Pardo explains, the… Continue reading »

Best Practices Targeting Bilingual/Bicultural Hispanics

About 8 years ago while putting up groceries, my husband, Steve, remarked: “Do you ever buy the same brand of anything? I thought Hispanics were supposed to be brand loyal?” I pondered the query for a while and responded: “No. I guess I don’t.”  That simple question led me on a different career path because… Continue reading »

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