This category contains 5 posts

People of Ad Tech: Taptica COO Galia Reichenstein

Taptica COO Galia Reichenstein tells WIT Strategy Partner Bill Brazell that a lack of resources explains why the Software-as-a-Service model won’t work well for mobile. Taptica’s machine-learning platform has used data from gaming, restaurant, travel and other advertising partners in order to improve its overall performance. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: BlurbIQ CEO Scott Reese

BlurbIQ CEO Scott Reese tells WIT Strategy‘s Bill Brazell that he got into the advertising business because he hated advertising. Reese explains that gamification can induce people to pay attention to ads, and announces that BlurbIQ will soon release an industry-first image content discovery platform. The platform will enable advertisers to easily add images that… Continue reading »

Tribal Worldwide’s Kinney Edwards on World Toilet Day and Cause Marketing

 Kinney Edwards is the U.S. Executive Creative Director of Tribal DDB Worldwide, a global creative agency headquartered in New York City with 60 offices spanning 42 countries around the globe. Kinney recently spoke with The Makegood about his company’s partnership with UNICEF for World Toilet Day, and about Cause Marketing as a whole. The Makegood: On… Continue reading »

Kenny Rosenblatt on How Arkadium Monetizes and Retains Consumers

Kenny Rosenblatt is the Co-Founder and CEO of Arkadium Inc. a game development company headquartered in New York City. He was educated at Syracuse University and started the company in 2001 with his wife, Jessica Rovello. Today, Arkadium is one of the leading developers of online casual games with offices in Canada and the Ukraine.… Continue reading »