First-Party Ad Server

This category contains 2 posts

People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

What a First-Party Buy Side Ad Server Can Do That a Third-Party Buy-Side Ad Server Cannot

Many of you may have probably read Tim Mayer’s recent blog post “Why Does an Advertiser Need an Ad Server?” and I wanted to dig a level deeper into the ad server topic and explain the differences between using a first-party ad server versus a third-party ad server. I collaborated with Tim on the below… Continue reading »