Customer Relationship Management

This category contains 6 posts

People of Ad Tech: TruSignal Marketing VP Pete LaFond

TruSignal Marketing VP Pete LaFond tells WIT Strategy Partner Bill Brazell that his company uses offline profile data to better understand the people it’s targeting online. He describes an upcoming self-serve interface that will enable people to combine a sample customer list or CRM data with offline data. Finally LaFond, a former Yahoo exec, offers… Continue reading »

OptiMine Welcomes Matt Voda as CMO

 Matt Voda is currently the Chief Marketing Officer at OptiMine, a leader in cloud-based omni-channel marketing analytics and optimization. Prior to joining OptiMine, Voda was head of consumer engagement and insight at Optum, and brings 20 years of industry experience. The Makegood recently spoke with Voda about his new position.  The Makegood: Congratulations on your… Continue reading »

Spotify and Blue Moon Hit the Road for the Follow the Moon Tour

 Maureen Traynor is currently Brand Partnerships at Spotify, a digital music service that gives listeners access to millions of songs. Prior to joining Spotify, Maureen was Program Director, Brand Experiences at AOL. The Makegood recently spoke with Maureen about Spotify and Blue Moon joining forces for a summer festival. The Makegood: This summer will bring music lovers,… Continue reading »

Glenn Humble, Marketing Director at Adroit Digital on Finding Brand Loyalty Among Millennials

 Glenn Humble is currently the Marketing and Communications Director at Adroit Digital, a digital marketing firm that drives performance across channels through a combination of advanced audience technology and knowledgeable industry experts. The Makegood recently spoke with Humble about a study regarding brand loyalty among millennials. The Makegood: After conducting a study on 2,000 U.S. Millennials, Adroit… Continue reading »

A New Yardstick

If the point of a business (as Peter Drucker pointed out) is to create a customer, then have most digital marketers failed at their essential task? Instead of real sales growth, marketers have delivered web site visitors and click-through-rates. Instead of strategies that sought to maximize profit by tonnage, they’ve focused on efficiencies. In short,… Continue reading »

Profitability is Like Chicken Soup

 Unlike tomato soup, which looks and tastes the same from one side of the bowl to the other, your company’s profitability is not a uniform thing across all your markets. It likely looks very different from one city to the next, from one zip code to another. Yet so many businesses look at profitability—and subsequently their… Continue reading »