Consulting

This category contains 23 posts

Avoiding the Wrong Kind of Customer

Any product must have market appeal in order to gain customers. At my last company, Pictela, we struggled to achieve product/market fit in our first year.  Initially, we tried to sell our product to PR agencies as a way to distribute brand content. But no matter how hard we tried we could not get them… Continue reading »

My New Year’s Resolution? Simply Control Time.

I believe there is a higher percentage of columnists that write prediction- or resolution-themed columns in early January than there are people that actually make real resolutions nowadays. And to prove it, I will write a column with a resolution theme…. One of my favorite New Year’s traditions in broadcast media is the SyFy channel’s… Continue reading »

The Hidden Side of Consulting

Provocative, huh? The title for this column is based on the tagline for one of my favorite books, Freakonomics, where economist Steven Levitt and journalist Stephen Dubner cover “The Hidden Side of Everything.” The original book came out in 2005, sold four million copies, and like many smart authors and publishers these days, Levitt and… Continue reading »

Terence Kawaja on LUMA Partners’ Unique Investment Banking Approach

Terence Kawaja is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. Terence is a seasoned investment banker with more than 20 years of experience and has advised on over $250 billion of transactions. The Makegood recently spoke with Terence about LUMA Partners’  refreshing investment banking… Continue reading »

Buyers, Sellers and the KPI

We all believe that campaign success is a mutual quest. So, why is it that when publishers ask an agency for the KPI on which performance is being measured – the request often goes unanswered? Don’t we all need to reference the same playbook? Is it not the goal of both the agency and the… Continue reading »

Mark Kopera on Product Management and Creative Decisioning

Mark Kopera is the Director of Product Management at [x+1]. Previously, Mark has worked in digital media at companies including appssavvy and Digitas. We recently spoke with Mark about his current role. The Makegood: What skills did you gain from consulting that enable you to better understand digital media? MK: I was fortunate enough to… Continue reading »

Drop Your Baggage

If any of you play golf or even watch golf, you know one of the hardest parts of the game is to forget that last bad shot you hit and focus on the next one coming up. No matter how badly I shanked that 5-iron into the trees, I need to quickly realize the only… Continue reading »

A-B-L: Always Be Learning

It was a brisk February 11, 1996, in New York City, the Sunday night before my first day as new Regional Sales Manager at CNET. I was fired up as a 24-year-old to start with a territory of the eastern half of the United States for this cool start-up doing wild things at the time… Continue reading »

The Knowledge Engineers’ Niall Mckinney on Engineering the Right Digital Knowledge

Niall McKinney is the Founder & CEO of The Knowledge Engineers, a leading digital training company. Niall has extensive marketing and media experience and has worked at companies including P&G, TimeWarner and Travelocity Europe. We recently spoke with Niall about his current company. The Makegood: Niall, previously you worked in print media at IPC Media/Time… Continue reading »

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