This category contains 23 posts

People of Ad Tech: Harkness Hall Editorial Director Caroline Waxler

Harkness Hall Editorial Director Caroline Waxler tells WIT Strategy Partner Bill Brazell that the most successful events promise to solve genuine problems — and fulfill that promise. Editorial judgment is more important to that success than the choices of venue and food, yet many people underestimate the importance of that judgment. Music: “Morning Rays” by… Continue reading »

A Consultant’s Perspective: Q&A with Mike Drexler of Drexler Fajen & Partners

By: Tom Hespos Between media companies, advertising and marketing agencies, and the clients who hire them, there are dozens upon dozens of moving pieces at stake in their interactions. However, moving across all three branches of this industry are consultants, whose agencies work between clients, agencies, and media companies to ensure growth for all three,… Continue reading »

People of Ad Tech: 20nine CEO Greg Ricciardi

20nine President and CEO Greg Ricciardi tells WIT Strategy Partner Bill Brazell that many ad-tech companies focus so intently on their technology that they forget they’re selling to humans. Ricciardi says it’s not about the quality of your technology — it’s about the benefits you can provide for your customers. Music: “Morning Rays” by Jim… Continue reading »

CKSK CEO Cillian Kieran on the Importance of Digital Knowledge in the Creative Realm

 Cillian Kieran is Founder and CEO of CKSK, a full service digital agency dedicated to developing truly innovative and creative platforms that create ongoing engagement with consumers through the possibilities of technology. Cillian recently spoke with The Makegood about his company’s new expansion into New York. The Makegood: Congratulations on your expansion and welcome to New… Continue reading »

SelectNY’s Suzanne Hader on How to Lead a Successful Branding Campaign

Suzanne Hader is the recently hired Head of Digital Strategy at SelectNY. She has worked in marketing for over 15 years as everything, from a Freelance Consultant, to a VP of Market Development, to a Chief Product Officer. The Makegood recently spoke with Suzanne about her new role. The Makegood: Congratulations on your new position… Continue reading »

Ad Targeting and The Shopkeeper Standard

Over the years, one of the best justifications I’ve heard for marketers gathering information to target advertising is that the methods are not all that dissimilar from the methods a shopkeeper might use to better service his customers. There’s something reassuring about being a regular, predictable customer of any human-run retail establishment.  A smile comes… Continue reading »

Are We Ready for Email to Change?

If you’re surprised that you’re still reading articles about email marketing in 2013, you shouldn’t be. It may only represent 0.5% of digital ad spending, but even that small amount still means roughly $210 million in 2013, per eMarketer’s latest digital ad spend share data. The mere mention of outbound email in a planning session… Continue reading »

Viva, General(ist)!

Do you consider yourself to be a Generalist or a Specialist? Ever think about that as it relates to your career? Ever get a job or not get a job because you were one or the other? Consider Jose Oquendo, a 12-year Major League Baseball veteran who spent most of his career playing for the… Continue reading »

Chief Silo Buster: The Missing C Level Executive

At this point we can all agree that the world of marketing and advertising has been fundamentally changed. Thanks to mobile, social, and search technology, brands are now transparent, and the tools from yesteryear are no longer sufficient. Neither is the typical corporate structure. Some corporations have taken an aggressive approach to this. For example,… Continue reading »

The Bitter Pill Consultants, Sales Execs, And Agencies Make Clients Swallow

Like millions of Americans, I read Steven Brill’s fantastic investigation last week for Time entitled “Bitter Pill” that revealed why this country’s health care costs are so outrageously high and how they are crippling our economy. All the noise around our health care system during the Obamacare debate and very few asked the right questions or… Continue reading »