This category contains 3 posts

Why CMOs Should Prioritize Media

Communication and advertising strategy, trade/retail activation and relationships, innovation, packaging, game changing research, managing your boss – these are just a few examples of the strategic issues that command the attention of a CMO. With so much to focus on, media almost never makes it to the top of list.  It’s perpetually on the “things… Continue reading »

The Question Every CMO Should Be Able to Answer: Do You Have a Master Marketing Technology Strategy?

In 2012, Gartner predicted that by 2017, CMOs would spend more on IT than their counterpart CIOs.  Since then, we’ve seen a significant increase in the consumption and deployment of marketing technologies, by marketers. With that sharp increase, however, come a number of important questions: Do CMOs know the ROI of their marketing technology spend?… Continue reading »

CMOs and CIOs: Working Together To Create a Thriving Company

It’s no surprise that as the marketing technology industry matures, the roles and responsibilities of marketing and IT executives begin to blur. As marketing executives, we know that our roles are constantly changing. As the job descriptions evolve, we find ourselves with more in common with CIOs than ever before. CMOs and CIOs are both… Continue reading »