This category contains 2 posts

People of Ad Tech: Are You a Human CEO Ben Trenda

Are You a Human CEO Ben Trenda tells WIT Strategy Partner Bill Brazell that Internet traffic today is less than 50% human. 175 million phony Facebook profiles create fake posts and Likes to pilfer from brands. Are You a Human studies the way real people type, surf the web, and hold their cell phones, using… Continue reading »

CES 2014: A new year, a renewed love of technology for brands of all shapes and sizes

 Whitney Fishman is currently the Senior Director of Innovation and Consumer Technology at MEC, one of the world’s leading media agency networks. Since joining MEC in 2013, Fishman has initiated innovation and developed new client communication tools. She has previously held positions at MediaVest, Grey and Buzz Marketing Group.  January doesn’t just mark the start of a new year. For over… Continue reading »