Banner Ads

This category contains 9 posts

People of Ad Tech: ROI Influencer Media CEO Seth Kean

ROI Influencer Media CEO Seth Kean tells WIT Strategy Partner Bill Brazell why he argued in a recent Ad Age column that many brands don’t appreciate celebrities the way they should. Hot trend: Brands increasingly want to buy influencer marketing the way they buy display media. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: AerServ COO Andrew Gerhart

AerServ COO Andrew Gerhart tells WIT Strategy Partner Bill Brazell that in a mobile environment, an advertiser has to connect with audiences immediately — which means more efficient creative. Gerhart explains that in addition to viewability, advertisers are starting to demand audibility — data showing that their ad was heard — and suggests that the… Continue reading »

People of Ad Tech: trueffect CEO Alex Yoder

Trueffect CEO Alex Yoder tells WIT Strategy Partner Bill Brazell that brands are now able to use data to avoid reaching consumers in ways that may be unhelpful or even unnerving. By capturing customer identification, trueffect determines the best way for a brand to interact, and serves content appropriate to that brand. Brands can now… Continue reading »

Infographic: Happy 20th Birthday, Banner Ad

Congratulations, banner ad! You’ve turned 20, and you’re looking pretty good. Despite all the evolution that has occurred in the ad tech space since your birthday on Oct. 27, 1994 on, you’ve endured, though we now more often call you a display ad. You’ve proven your worth over and over, but now you’re evolving. The… Continue reading »

Digital Advertising Today: The 800 (million) Pound Squid in the Room

                                      A funny thing happened on the way to the freedom, transparency and ubiquity that the Internet promised us.  We ended up in Doomworld. But that’s not as bad as it sounds.  If you’re Victor Von Doom,… Continue reading »

Native Advertising; Use the Technology, Not a Network

Tony Vlismas is the Senior Director of Marketing at Polar, a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. Tony has worked in marketing, strategy, and sales engagement for over 15 years with companies like Ackroo, Motricty, Voltari, and Apple. Follow Tony… Continue reading »

Far From Dead: Three Ways The Banner Is Evolving

Digital strategy agency Morpheus is a monthly contributor to The Makegood. This column was composed by Kate Godlewska, Senior Media Strategist. It’s no secret that native ads are the biggest trend in innovative ad formats. Advertisers’ infatuation with them is warranted as the native format promises to seamlessly integrate with relevant content in a non-intrusive,… Continue reading »

How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20… Continue reading »

Google Testing Banner Ads: Perhaps Not What You Think

I think we’ve heard this tune before. The news last week that Google is testing banner ads in search results did two things.  First, it sent a good portion of recreational Google watchers and the mainstream tech press into a tizzy.  Second, it had search engine marketers scrambling to determine the implications for their business.… Continue reading »