This category contains 4 posts

People of Ad Tech: Ai Media COO Sergio Alvarez

Ai Media Group Founder and COO Sergio Alvarez tells WIT Strategy Partner Bill Brazell that search advertising is holding its own in the age of social, because people use social networks for very different reasons than they use search. Ai Media won an award recently for enabling its partners not only to properly attribute credit… Continue reading »

McDonald’s Wins Cannes Lions Creative Marketer of the Year

 Matt Biespiel is currently the Senior Director, Global Brand Strategy at McDonald’s, the leading global food service retailer. Prior to joining McDonald’s, Biespiel was Managing Director Brand Development at United States Olympic Committe, and Vice President, Advertising at Visa USA. The Makegood recently spoke with Biespiel about McDonald’s being awarded Cannes Lions Creative Marketer of the Year. The Makegood: Congratulations on being awarded… Continue reading »

Media iQ Wins Best Digital Trading Team Award

 Paul Silver is currently the Chief Strategy Officer at Media iQ, global, real-time trading specialists, powered by advanced predictive analytics, designed to drive ROI and deeper insights. Prior to Media iQ, Silver ran his own ad tech consultancy, and moved to Media iQ for a greater challenge. The Makegood recently spoke with Silver about the company’s recently being… Continue reading »

Juror of 2014 D&AD Awards Lisa Bennett on Awarding Creativity

 Lisa Bennett is currently the U.S. EVP of Creative at DDB Worldwide. Named in 2013 as one of Business Insiders “Most Creative Women in Advertising,” Lisa is responsible for ensuring creative excellence across DDB’s North American offices. Under her charge, DDB San Francisco was awarded their first Cannes Lion and went on to win CLIO Awards,… Continue reading »