This category contains 2 posts

People of Ad Tech: Netseer’s Amir Bakhshaie

Netseer Head of Product Amir Bakhshaie, formerly of Apple and Amazon, tells WIT Strategy Partner Bill Brazell that visual monetization is its own kind of vertical — one that connects brands more closely to audiences by tapping viewers’ emotional connections to images. Publishers, who also understand the power of images, have been creating increasing amounts… Continue reading »

Apple Let Your iAd People Speak

We launched The Makegood this week with the goal of giving media professionals their own forum to discuss the issues of the day. And the industry has responded. Our site traffic and industry engagement thus far has been great. One person we really wanted to get involved here is Carrie Frolich from Apple. Carrie leads… Continue reading »