This category contains 5 posts

AOL’s Seth Demsey on Programmatic Buying and RTB Video

As the SVP of Global Advertising Products and Strategy, Seth Demsey is responsible for the strategic vision of advertising products across AOL and AOL Networks. The Makegood recently spoke with Seth about balancing the needs of ad tech entities, programmatic buying and selling, and the future of online video. The Makegood: Seth, how do you… Continue reading »

AOL’s Erika Nardini on The Digital Future and Brand Experiences

Erika Nardini is Vice President, Head of Marketing Solutions for AOL Advertising, a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The Makegood recently spoke with Erika about her new position, the digital future and brand experiences. The Makegood: Erika, congratulations on your new… Continue reading »

Can I Get Multiple Bids For This Ad Space? Please?

There’s a lot of talk about online ad creativity, and for good reason – the bulk of display dollars are still transacted within a set of ad sizes that haven’t changed much in 10 years. With AOL and the IAB pushing the boundaries of display ad units, these innovations could and should come to real-time… Continue reading »

AOL’s Jim Norton Focuses on Quality Content and Premium Formats

Jim Norton was recently named Head of AOL Sales. He is a seasoned media professional, having held management roles at companies including Google and WLVI-TV, a Tribune Broadcasting station. We recently spoke with Jim about his new role and expectations for 2012. The Makegood: Jim, you have spent about 20 years in sales and marketing roles, working… Continue reading »

Why New York Needs AOL

AOL has been the subject of intense media scrutiny over the past few weeks. The transformation from an internet access business to a media company has not been easy, especially when sideshows like TechCrunch distract from the serious business at hand. Also, there have been reports that AOL is seeking a merger with Yahoo! Will… Continue reading »