This category contains 2 posts

People of Ad Tech: IAB Tech Lab GM Alanna Gombert

IAB Tech Lab General Manager Alanna Gombert tells WIT Strategy Partner Bill Brazell that she and her team act as ad-industry therapists, bringing advertisers, agencies and publishers to consensus. The IAB Tech Lab supports the consumer-identity work Jordan Mitchell and DigiTrust are doing. Music: “Morning Rays” by Jim Duffy. Used with permission.

Integral is Accredited for Fighting Fraud

 David Hahn is currently the Senior Vice President of Product Management at Integral Ad Science, a global media valuation platform that is integral to the buying and selling of quality media. The company focuses on enabling adverting to appear in quality environments where they receive quality exposure. Hahn has previously worked for several start-ups, including SafeNet and… Continue reading »