themakegood

themakegood has written 136 posts for The Makegood

Adopting a Mobile-Centric Approach Now a Responsibility

By Lynnsey Rijos It may be hard to believe, but there used to be a time when cell phones were a luxury, pictures were taken with an actual camera and having access to the internet and using your home phone simultaneously was not an option. Now, in 2018, it’s almost impossible to escape digital technology.… Continue reading »

The End of Demographics?

by Chris Tuleya Targeting people using age, gender, and income is a thing of the past. Or at least it should be. When we have very limited information on our audience and very few channels to target them, we relied on this information to run our campaigns. But it’s 2017, and 2.7 zetabytes of data… Continue reading »

The Benefits of Social Media in Pharma

The pharmaceutical industry is known for being a slow adopter of innovation, often letting other industries dive head first into new advertising and marketing tactics, while waiting to see if they sink or swim. Of course, the FDA does not help the pharma industry’s case, as they tend to publish their rules and regulations far… Continue reading »

When Should Pharma Ads Go Unbranded?

by Amanda Fiore It is fair to say that pharmaceutical marketing is the most regulated category in the ad space, from internal legalities to abiding by the rules and conditions set forth by the FDA. Each time a TV commercial promoting a drug appears on screen mentioning its name and indication, consumers get bombarded with… Continue reading »

Not Whitelisting? You’re Doing It Wrong.

By: Tom Hespos Few terms make programmatic platform sellers turn up their noses quite like “whitelist.” “But you’re going to limit your scaaaaaaaale…” is the usual lament if you insist on pre-greenlighting a list of domains on which your digital display campaigns can run.  And that’s the essence of whitelisting – giving pre-approval to ad… Continue reading »

Going Sky High: Building Links With the Skyscraper Technique

By: Bartosz Bala When it comes to building links for your site, it can be hard to garner links on your own. Relying on your content and your SEO to build up links from friendly sites is good, but it can take a lot longer than you’re willing to bet. However, there’s a method coined… Continue reading »

Is a Consortium the Universal ID Solution?

By: Keith Petri Earlier this week AppNexus led the announcement of a new consortium organized to enable people-based media buying for programmatic advertising. Screen6 applauds both Brian O’Kelley and Travis May for taking the initiative to put together this open, industry-standard identity framework. The consortium’s goal is not a new concept, but it is the… Continue reading »

The Benefits of Addressable Television

Wouldn’t it be fantastic if you could take the precision, targeting, analytics, and reporting of digital campaigns and make them even better?  Well, you can!  Drum roll please . . . Addressable TV has all the elements of digital with one distinct advantage: reach. According to the Video Advertising Bureau, TV delivers more than 90%+… Continue reading »

Advertising at Medical Conferences

By: Amanda Fiore and Lynnsey Rijos Each year there are hundreds of medical conferences, hosted by media associations, which bring together thousands of physicians, researchers, and exhibitors from all over the globe to exchange ideas, theories, and new information relating to the specific medical specialties. Doctors wait all year for these meetings where they can learn… Continue reading »

How Low Cost Social Media Solutions Can Optimize Your Brand’s Social Presence

  By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »

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