Matt Prohaska

Matt Prohaska has written 136 posts for The Makegood

Publishers Getting to Stage 4 in Programmatic

I have come to learn and appreciate that we humans often evolve in stages. Whether it’s the stages of evolution in our species itself, jokingly referenced here or experienced as the much more serious 5 stages of grief, depicted here that hopefully you have not had go through often, through loss of a job or… Continue reading »

Top 10 Publishers That “Get” Programmatic Today

 I am a big fan of year-end/decade-end/millennium-end countdown shows. One of the my favorites was ESPN’s SportsCentury, highlighting the top 100 athletes of the 20th century. Great “water cooler” fodder – my friends, including one who actually produced a couple of the shows, and I still talk about that list, as recently as last week.… Continue reading »

The Rocking Chair of Programmatic Operations

When I was 10 years old, our family had this awesome rocking chair that, when my parents were not looking, I would try to see how far I could lean forward without my feet touching the ground and before falling over. And then I would lean backward as far as I could without falling backward.… Continue reading »

A Couple Footloose Views On Viewability Today

OK, quick show of hands: how many of you were raised in the “Footloose” era? I mean, how many of you were teenagers when that movie came out? I was a spry 13, and one of the my favorite scenes was the Chicken standoff, where Kevin Bacon playing Ren McCormack (btw, a bit surprising that… Continue reading »

Being Jon Gruden, And More, Again In Programmatic

 If you follow sports, and sports on TV, you’re aware of a trend among well-known coaches and executives that have retired or been removed from their positions where they become analysts on TV. Recent examples in the basketball and football worlds include Bill Cowher on CBS, Bill Polian and Bruce Pearl (until recently accepting a… Continue reading »

Prevention Is The Best Medicine For Optimizing Programmatic

So I got to attend AdExchanger’s great Industry Preview conference last week (thank you again, John and team, for having it in TheTimesCenter so I only had to walk 100 feet in the blizzard). Our own Nick Bilton, NYT columnist and lead writer for our Bits blog, gave the opening preview. Part of his talk… Continue reading »

Celebrating Thanksgiving Every Day

I’ve always had two pet peeves over the years about Thanksgiving and they both have to do with what happens to Thanksgiving, not anything about the great holiday itself. One is that Christmas music and TV specials have moved from the day after to now well before Thanksgiving, even creeping up on Halloween. As someone… Continue reading »

The New Mall Rats

Growing up in Jamestown, NY was pretty nice, especially in the summers when I was around 12 years old in the 1940s, I mean 1980s. And it was a pretty simple time too, in a good way. Every Monday, Tuesday, Thursday, and Saturday, my parents would drive me to the local Putt-Putt, which became my… Continue reading »

Figuring It Out Together…Again

With Advertising Week in NYC starting to wind down a bit after today (big assumption you’re reading this on the same day it posted, of course), I thought providing a couple semi-real-time observations of events and chats I’ve had this week can hopefully add a little value. On Tuesday night, I had the pleasure of… Continue reading »

Of Mice And Programmatic Men

Did you ever read John Steinbeck’s “Of Mice and Men” in high school or college? Great story. Good lessons. Also made into a surreal cartoon that slightly confused and scared me when I first saw it as an 8-year-old. For those of you who haven’t read it, or did read it but have had a… Continue reading »