Kunal Gupta

Kunal Gupta has written 136 posts for The Makegood

It’s Happening: Viewability and Native Join Forces

For the past year my calendar has been booked solid. I’m meeting with publishers, media outlets, product managers, and marketers, and we’re talking about the word on everyone’s mind: native ads. These conversations started out very similar, we’d talk about marketer’s interest in content, the technology required to serve native advertising like one would any… Continue reading »

With Twitch, is Amazon making another native ads play?

With Amazon’s recent purchase of Twitch, the video platform and community for gamers, the implications and speculation for the online retailers’s native advertising plans have become quite clear. As we’ve waxed on in the past, Amazon’s already shown a propensity for native purchasing within their apps; the Fire TV and Tablets with X-Ray show Amazon… Continue reading »

Quality, Information and Choice: Why Native Ads Work

 Native advertising, the phrase on the tip of every publisher’s tongue. If you haven’t had a meeting yet in 2014 centered around your sponsored content program, you have a lot of catching up to do. But even those who have strategized around the topic ad nauseam need to watch out for one thing: The wrong type… Continue reading »

Kill the Backfill (with Native)

It’s established; native advertising is a viable revenue opportunity for publishers and one of the best content tools for marketers looking to create brand awareness and engage with audiences. What isn’t established? How to scale this revenue opportunity without devaluing it out of relevance (like we did with the banner). We are seeing increased chatter and… Continue reading »

Dispelling 2014’s Predicted Native Ad Trends, Before They Don’t Happen

 Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

Why I’m Not Building a Native Ad Network

Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

Why Twitter Will Dominate Digital Advertising

Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. This is Kunal’s first contribution to The Makegood. Advertisers pay attention. Twitter will soon dominate digital advertising. With November 6th’s IPO,… Continue reading »

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