Katharina Volkmer

Katharina Volkmer has written 137 posts for The Makegood

RAPP’s Zihla Salinas on Driving Customer Experience Through Data

  Zihla Salinas  is the Chief Marketing Officer at RAPP, a customer experience agency driven by data, inspired by culture and enabled by technology. At RAPP she is responsible for the development of the RAPP brand and as well as new client relationships across the RAPP U.S. Offices. The Makegood recently spoke with Zihla about her position. The Makegood: Your… Continue reading »

Organic’s Sarah and Katie on Nurturing Human Connections in the Digital Age

Digital marketing agency Organic recently named Sarah Montague and Katie Healey as SVP, general managers of San Francisco and Detroit, respectively. In their new roles, the women will oversee Organic staff and accounts based out of their individual offices. The Makegood recently spoke with Sarah and Katie about their new roles and how they plan to continue building human… Continue reading »

Solve Media’s Ari Jacoby on Increasing Digital Ad Effectiveness

Ari Jacoby is CEO and Co-Founder of Solve Media, a performance-based online advertising platform promoting online branding. Ari previously co-founded VoiceStar, which was acquired in Sept 2007 by Marchex. He also served as a senior consultant in the Business-to-Business division at Google. Ari is a graduate of Georgetown University with a BA in Government. The Makegood recently spoke with… Continue reading »

David & Goliath’s Seema Miller on the Importance of Strategic Planning

Seema Miller is the newly appointed Executive Director, Head of Planning at David&Goliath, a full-service, independent creative agency based in Los Angeles. Miller most recently served as Head of Strategic Insights for JCPenney in Dallas. During that time, she restructured the research team into insights and strategy centered on seeking truths and telling compelling brand stories. At David&Goliath… Continue reading »

Gary Vaynerchuk on Trends in Social Media and Mobile Advertising

Gary Vaynerchuk is co-founder and CEO of VaynerMedia, a brand consulting agency with a focus on social media. The Makegood recently spoke with Gary about trends in social media, his success as an entrepreneur, and his new book ‘Jab, Jab, Jab, Right Hook.’ The Makegood: What inspired you to found VaynerMedia and how did you get… Continue reading »

Mobile Posse’s Jon Jackson on the Future of Mobile Marketing

Jon Jackson is the founder and CEO of Mobile Posse, the first company to commercially launch graphically-enhanced interactive mobile home screen programming in North America, offering a proactive mobile delivery channel well-suited to the needs of carriers, content providers, and brands. The Makegood recently spoke with Jon about Mobile Posse’s venture into home screen messaging for mobile… Continue reading »

What Brand Advertisers Need to Know about Mobile and Foot Traffic

The Makegood is pleased to welcome the CEO of Voltari, Richard Stalzer, as monthly contributor to The Makegood. Voltari develops predictive analytical solutions for the mobile space. Look for Richard’s column the 4th Wednesday of every month. Last month, I shared my view on how much progress we’ve made in the mobile space, as far as our… Continue reading »

MRY’s New CMO David Berkowitz on Emerging Technologies and Trends

David Berkowitz is the new Chief Marketing Officer at Publicis Groupe’s MRY, a global digital marketing and technology agency with social at its core. Berkowitz’s new position ends his seven year tenure at digital marketing agency 360i and he now oversees marketing operations and strategy across the agency. The Makegood recently spoke with David about… Continue reading »

Geoff Schiller on 212’s Upcoming Events

Geoff Schiller is the Chief Sales Officer at Hearst Digital Media and the President of 212, New York’s interactive advertising club. We recently spoke with Geoff about 212’s upcoming events.The Makegood: On July 25, you will host 212’s Summer Beach Party. What is the reason to celebrate and who will attend?Here’s a brief history on… Continue reading »

What makes Coca-Cola an iconic brand? And how do I build one?

This column was written by Gary Bryant, Managing Director at The Brand Union Johannesburg, a WPP-owned global branding agency. The Brand Union specializes in strategy, design, environmental design, brand development, and brand experience. In just about every meeting I attend where people are asked to list what brands they admire, almost without fail, Coca-Cola is mentioned.… Continue reading »