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People of Ad Tech: Infectious Media Global Director Dan Larden

Infectious Media Global Strategic Partnerships Director Dan Larden tells WIT Strategy Partner Bill Brazell that as more and more brands put their entire digital ad budgets into programmatic, brands can and should demand full impression-level transparency — and should optimize their campaigns toward proper business outcomes rather than metrics that are easily faked. Infectious Media recently released a white paper to explains what else brands need to know to protect themselves online.

Music: “Morning Rays” by Jim Duffy. Used with permission.

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