Ad Agency

2017 Agency New Year’s Resolution

The-Makegood.com_LynnseyBy: Lynnsey Rijos

In such a busy environment as ours, it can be easy to fall into patterns, pick up bad habits, or invest energy on the wrong issues. In the new year, I encourage you to rethink your own patterns and bad habits, and meditate on what efforts you can make to go into 2017 rejuvenated.

Here is a list of new year’s resolutions that should be considered for those media people enjoying agency life.

Don’t take client feedback to heart

Put yourself in your clients’ shoes – if you had $1 million invested in something, you’d be just a bit stressed to ensure your dollars are being put to good use. The client is not the enemy, and sometimes stress can make certain comments and questions seem unpleasant. But in the end, all they really want is a smart, strategic, and successful media plan.


More proactive, less reactive

While this should be a given, most of us in the agency world tend to get lost in the weeds trying to meet client deliverables. Sometimes we just need to take a step back and apply all our knowledge and expertise to stay ahead of trends and continually find ways to best serve our clients. Clients look to their agency for guidance, which is primarily why they hire them.

Ignore less, respond more

This applies more to media partner relationships. It takes two minutes to respond to an email. Yes, emails get missed due to the day-to-day craziness, and it may take three or four more emails to get your attention, but once it’s noticed, you should make the effort to respond. Even if you have no updates, a simple “there are no current updates, but we’ll reach out as soon as we learn more,” would suffice. It keeps the line of communication open, and establishes a healthy rapport with your sales rep. Ignoring emails and phone calls just because you don’t want field them is not fair or professional.

Escape the cube

There are two meanings behind this one.

First: Agency life can sometimes be siloed – the buyers sit in one section, planners in another, digital team in another and senior management way, way, way on the other side of the office. This doesn’t mean you shouldn’t know one another. Take the time to meet and get to know someone outside your immediate team. It makes for a more pleasant work environment and an opportunity to network and share ideas.

Second: Every now and again you need a mental health break. It doesn’t hurt to take 5-10 minutes away from your computer and just not think. Pause, clear your mind, and start fresh.

Learn a new skill

Typically, the training process at an agency usually occurs if you’re new to the company or at a junior level. However, just because you have a senior title doesn’t mean you stop learning. Media is forever evolving, so it is worth the time and effort to expand one’s knowledge. If you’ve worked in digital your entire career there is no harm in taking steps to learn traditional media. And vice versa.