NewCo CEO John Battelle was there when HotWired put up the world’s first banner ad, and his bestselling business book “The Search” explained how Google and its rivals transformed our culture. Now the Sovrn Holdings chairman and Axciom board member tells WIT Strategy Partner Bill Brazell that ad tech is the processing layer for the future of the Internet. The ability to the put the right message in front of the right person at the right time will be table stakes for almost every kind of interaction that occurs between people, he says — it’s ads now, but the field will morph to support Internet of Things, health tech, and so on.
Music: “Morning Rays” by Jim Duffy. Used with permission.