Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a fact of which some of those publishers are unaware. Rather than trying to find bots, Trenda’s company looks for humans — and continually reconfirms their humanity.
Music: “Morning Rays” by Jim Duffy. Used with permission.