Ad Technology

People of Ad Tech: Rayno Report’s R. Scott Raynovich

Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM.

Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with permission.

  • Stefan Kane Tornquist

    Hi Bill – enjoyed the interview. If this is going to be a regular feature, it would be helpful to have topics identified by timestamp, esp if there’s not going to be a text side of the pieces. Thanks!