Jenny Gadd is currently the Executive Director of Content Production at Ogilvy and Mather, an international advertising, marketing and public relations agency. Prior to joining O&M, Jenny was head of integrated production at Johannes Leonardo where she worked with clients like Coca-Cola and Bacardi. The Makegood recently spoke with Jenny about her new role.
The Makegood: Congratulations on your new role as Executive Director of Content Production at Ogilvy and Mather. What does this role entail, and what do you believe it will add to the company?
Thank you! I’m thrilled to be joining such a talented team at an Agency that has a long history of producing great work for an impressive roster of global clients. As Executive Director of Content Production, I oversee Ogilvy’s broadcast and online video producers, as well as business affairs, talent and broadcast operations. I hope to bring my multi-faceted production experience along with a fresh perspective to the team. I have such a passion for the business and feel the creative energy and momentum flowing throughout O&M New York.
The Makegood: You recently served on the Film Craft Jury at the 2014 Cannes Lions International Festival of Creativity. Could you discuss your experience as a judge? What were some of your favorite works at the awards?
It was a huge honor to be asked to serve as a juror at Cannes – especially for the Film Craft category. I’ve always been a believer in the power of creativity and storytelling which is why the craft of what we produce in advertising is and always has been so important to me.
While the days were long and exhausting they were also educational and inspiring. You spend so much time analyzing and comparing notes with some of the most creative people around the world and by reviewing the best work from so many different countries, you can gain a sense of where the industry is heading, how our world is changing and how you need to adapt or change.
The Makegood: You have taken a nontraditional path through your career, experiencing both the agency and the production side of business.
The role of agency producer has evolved significantly in recent years, so to have that well-rounded experience of both sides has been vital. I began my career as an agency producer but after ten years I felt that I wanted to learn more and dive deeper into the discipline, so I moved over to the production side of our industry and later to the digital side. I’m hugely grateful for that experience and the knowledge and the insight that it’s given me.
The Makegood: Now that you are joining O&M, are there any projects you are particularly excited to work on?
I’m very much drawn to the creative culture and heritage here at Ogilvy and we are lucky to have several legacy brands that are allowing us to produce high-end, ground breaking work.
The Makegood: What do you want to accomplish at O&M? How will you apply all of your previous experience to this position?
Our jobs as agency producers are still to make dreams come true and make sure that the work is as amazing as possible but now we have to be more knowledgeable about different mediums and stay on top of new technologies and new and non-traditional production approaches.
I think managing a successful department is an on-going, agile process of evaluating and re-evaluating the team and the process based on our changing needs and objectives. In addition to hiring new talent needed to fulfill our vision I look forward to nurturing, educating and developing the existing producers to be as strong and versatile as they can possibly be.
The Makegood: Thank you, Jenny.