Arthur Chan is currently the Senior VP of Marketing at Palisades MediaGroup, an independent, full-service agency that offers digital media and creative, national and local audio/video investment, strategic planning, business intelligence, analytics and consumer insights, outdoor and print advertising. Prior to Palisades, Chan was the Marketing Director at Sony. The Makegood recently spoke with Chan about the growth he has seen at Palisades.
The Makegood: Congratulations on a year of record growth at Palisades MediaGroup. Could you discuss what Palisades does, and how has the company achieved such huge growth in the past year?
Thank you, it’s a very exciting time for us!
We’re an independent, full-service media agency in California (we have offices in Los Angeles and San Francisco). We cover all disciplines, including digital media and creative, national and local video investment, strategic planning, business intelligence, outdoor, print as well as consumer insights. Our focus is on providing the best strategy and execution for our clients, across all consumer touchpoints.
2013 was a great year for us as a lot of our investments within the agency, with our clients and our partners started to pay off. But we’ve actually been growing at a pretty good pace over the last few years.
The Makegood: What is your role at the company? How has this helped Palisades achieve such growth?
I oversee digital marketing at Palisades. When I joined the company in 2004, I knew there was a better approach to digital marketing and set out to shape our practice to deliver just that. Back then, the industry was rapidly expanding and we were suddenly competing with multiple agencies for every campaign that we were awarded. We constantly had to be innovative and tenacious just to survive, which was good for us.
Over the last 10 years, we’ve been very good at staying nimble, adjusting quickly to take advantage of market conditions for our clients. This has been critical in our success and growth.
The Makegood: How has expanding the client roster changed the company?
Because of our roots in marketing movies for major film studios, many have known us as “the movie shop.” But over the past 5 years, we’ve been diversifying our client base; we now work with clients across a variety of industries such as technology, CPG, fashion, retail, QSR and healthcare. So that perception is changing. However, our core values haven’t changed; we still hustle hard for everyone.
The Makegood: Are there any particular projects or clients that you are especially excited to work with in the next year?
All our clients have such diverse marketing efforts that it’s hard to pick just one. Look out for a few of our clients to make a big splash this fall though…
The Makegood: What do you see for the future of Palisades MediaGroup? Do you see even further drastic growth in the next year?
Growth is absolutely secondary to keeping our clients happy. If we see the same level of growth next year, that will just confirm that we’re focused on the right things.
The Makegood: Thank you, Arthur.