Ad Platform

Adcade Launches HTML5 Ad-building Platform

cromerhdsht Rob Cromer is currently the CEO and a Co-Founder of Adcade, a cross platform, HTML5 rich media vendor and 3rd party server. The company has built a custom HTML5 Canvas-based advertising framework from scratch that is able to replicate any and all animations that can be done in Flash, as well as tapping into the native device functionalities of smartphones and tablets. The Makegood recently spoke with Cromer about the launch of the HTML5 ad-building platform.

The Makegood: Congratulations on the launch of the HTML5 ad-building platform. Could you elaborate on the details of this first-of-its-kind platform, and what it means for Adcade?

We don’t think about development in terms of what it does for Adcade, but how it solves the biggest technical challenges facing digital advertisers. Flash and retrofit desktop ad building technologies have limited mobile and tablet advertising, and thus cross-screen effectiveness and reach. At the same time, single point solutions have fragmented the market and its audiences.

It’s created numerous headaches for publishers trying to monetize inventory, advertisers trying to engage consumers as interactively as the devices they are on, ad servers unable to adequately deliver and measure, and agencies losing time and money producing multiple ad sizes, placements, versions, etc.

We’ve removed these barriers with an ad building platform engineered from next generation HTML5 technology that enables users to create and produce one interactive, response-inducing and highly measurable ad experience that cascades seamlessly across all devices, browsers, placements and sizes, responsively.

The Makegood: In conjunction with the launch of the platform, Adcade has also closed its $5M Series A funding. What will this funding do for the company? What expansion will the funding be applied to?

We are experiencing explosive growth and are investing in operations, sales and marketing to meet the demands of existing and future clients and partners.

The Makegood: How does Adcade utilize cross-screen advertising as a basis for further development?

As the industry continues the transition to digital, Adcade’s technology will continue to be at the forefront whether the screen is a phone or an out of home billboard. In our lifetime, most advertising will be digital, and our tech will enable that to happen.

The Makegood: How will the HTML5 platform be useful for building a better digital ad space?

Adscript™ is the heart of the platform and quite unique. It’s the first coding language built exclusively for digital advertising. We took the best of ActionScript, HTML, JavaScript, CSS, and other coding languages to create a distinctive Javascript-based scripting API that is built to scale as creative and technology evolve. Today, HTML5 is the ideal ad authoring technology. Tomorrow it could be HTML6, Flash 10 or something else not yet in existence.  This gives us the ultimate flexibility in technology. For the lifetime of Adcade, Adscript™ will be our standard scripting language. What it ultimately compiles to will depend on the best technology available at any given time; today that is HTML5. The benefit is empowering the industry to create cross-screen ad building standards that don’t limit creative and interactive potential to gain production efficiencies.

The Makegood: What sort of developments do you see for Adcade’s future? How will the HTML5 platform be a jumpstart for even more development?

The biggest developments will be feature adds and product rollout. We’re always looking to improve the framework and find new ways to make complicated features more intuitive to our users. We’re also working on world class interactive documentation that solves the problem of how to educate users from all skill levels and walks of life. The focus of Adcade for the lifetime of the company will be building technology that enables creative thinking and innovation in advertising on any and all platforms in a way that is scalable. We’re enabling brands and publishers to move to the digital frontier.

The Makegood: Thank you, Rob.