Digital Media

United States of Digital Engagement

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This column has been written by PointRoll, a Gannett company, that helps advertisers, agencies and publishers create, deploy, measure, and optimize interactive digital channels and devices.

As you kick off this Fourth of July with sun, fun and friends we’re serving up a full plate of consumer engagement with all the fixins.’ Whether hitting the beach in Florida, on a rooftop in Manhattan or in the backyard in Nebraska, state-by-state celebrations are as unique as their consumer engagement activity.

This independence day, PointRoll’s firing up our benchmarks by state to serve you The United States of Digital Engagement.

Visit the interactive map powered by PointRoll, click on the navigation below for engagement heat map by metric and rollover individual states for specific state details. Also, check out some specific state engagement data below the map.

Click here to learn more about PointRoll.