Advertising Technology

GfK’s Agency Talk: Enter the Digital Client

GfK recently hosted the panel discussion ‘Agency Talk: Enter the Digital Client’.

GfK’s Ben Theriault, SVP Sales, Digital Market Intelligence, moderated the discussion on digital clients with the participants Josh Bock, VP Director, Decision Sciences at Universal McCann, Michael Kaushansky, SVP, Analytics and Insights at Havas Digital and Arun Kumar, Senior Consultant, Consumer Insights at Razorfish.

The participants provided agency points of view on measurement, customer lifetime value and multi-screen engagement. The digital market specialists discussed social strategies, content management and the challenges of reaching audiences online.

Read the full report here.