This tag is associated with 31 posts

Don’t Call It a Comeback: Cyber Monday Reigns

By: Martin Cahill Cyber Monday is eating Black Friday, and at the same time, morphing into a multi-day event that threatens to dwarf in-store sales. According to USA Today, while Cyber Monday, “yielded $3.45 billion in sales, a new online record,” the mobile and desktop buying on Black Friday “inched so close to Cyber Monday… Continue reading »

People of Ad Tech: TruSignal Marketing VP Pete LaFond

TruSignal Marketing VP Pete LaFond tells WIT Strategy Partner Bill Brazell that his company uses offline profile data to better understand the people it’s targeting online. He describes an upcoming self-serve interface that will enable people to combine a sample customer list or CRM data with offline data. Finally LaFond, a former Yahoo exec, offers… Continue reading »

Are You Gemini? Yahoo! is, so You Better be Prepared

Just when you thought that nothing truly exciting occurred any longer within the search landscape (can any digital tactics be considered mature?) we get an announcement from Yahoo! and Bing that they have made changes to their search partnership agreement. This announcement signifies big changes to your search efforts; indeed, advertisers should already be working… Continue reading »

Mozilla & Yahoo: Choice and Innovation or Constricting & Imitative

Though it’s been said, many times, many ways, the art of search and find is second to the science of click and pay. Case in point: the recent Firefox bed hop from Google to Yahoo will be the gift that keeps on giving throughout the year—we’re just wondering whose tree is getting all those presents.… Continue reading »

Have Bing and Yahoo! Given Up the Search Race?

The continued meteoric rise of Google as the top US and International search engine raises the question of whether Google is great at marketing themselves or whether Yahoo! and Bing have just given up the search fight. Tell someone outside of the marketing industry that’s share of US searches has reached 67.6% and you… Continue reading »

Digital Media Enters the Bionic Age

Generation X’ers: Remember the Bionic Man on the Six Million Dollar Man? And who could forget Lindsey Wagner the Bionic Woman? Media pros will soon be like our childhood heroes as digital media enters its Third Age: the “Bionic Age.” In October 1994, AT&T served up the first banner ad on Hotwired. This ad was… Continue reading »

Are We Ready for Email to Change?

If you’re surprised that you’re still reading articles about email marketing in 2013, you shouldn’t be. It may only represent 0.5% of digital ad spending, but even that small amount still means roughly $210 million in 2013, per eMarketer’s latest digital ad spend share data. The mere mention of outbound email in a planning session… Continue reading »

The Power Of Tapping Into All Your Data

This column was written by Premal Shah, VP, Strategy at Chango, a real-time marketing technology company with an advanced platform and full-service solutions for brands and agencies. Premal is responsible for leading best practices and partnership strategies across all media solutions and the Programmatic Marketing Platform (PMP). When most people hear the word “retargeting,” they… Continue reading »

What Will Yahoo’s Acquisition of Tumblr Actually Mean?

Today Yahoo announced that the company intends to acquire microblogging platform Tumblr for $1.1 billion. This is an important event for the two companies, their users, marketers and the New York startup ecosystem. Here are some of the good things that will likely happen from this: Success. New York City has not had a fully… Continue reading »

A Cord-Cutter at the Newfronts

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know. Five years ago, I moved to NYC from DC with a laptop and an iPod as my only… Continue reading »