This tag is associated with 4 posts

Content Marketing Deserves Paid Support

By: Tom Hespos Websites.  Facebook pages.  YouTube channels.  Mobile apps.  What do they all have in common? They all represent investments made by brands over the years that had the tendency to be unsupported and thus never saw the light of day. In the mid-1990s, as many brands and companies established their first websites, agencies… Continue reading »

The Massive Opportunity In Guiding SMB Marketers into Mobile

The mobile web has long since passed its tipping point. Approximately two-thirds of Americans own a smartphone, and they spend a considerable amount of time using that phone for online content. More than three-quarters of the top digital news websites now receive more traffic from mobile devices than desktop computers, indicating that mobile web presence… Continue reading »

If You Build Great Content, They Will Come

We are pleased to welcome Ragini Bhalla as a monthly contributor to The Makegood. Ragini is Director of Content and Communications for Maxymiser, the leading expert in online testing, personalization and cross-channel optimization for some of the world’s largest brands. Look for her column on the second Friday of every month. For those of us… Continue reading »

“You’re acting like a five-year-old.”

Do you remember when your kids were five? Or even when you were five? It’s an awesome age. Our daughter, Danielle, started kindergarten then a couple years ago, with my wife, Bronwyn, and me bawling like babies dropping her off on Day One, knowing it was the end of an era but the wonderful beginning of… Continue reading »