video advertising

This tag is associated with 18 posts

People of Ad Tech: Innovid CEO Zvika Netter

Innovid CEO Zvika Netter tells WIT Strategy Partner Bill Brazell that after the first two phases of online video — mimicking broadcast TV, then selecting audiences programmatically — the industry is focusing on the message itself. Personalizing creative, Netter says, can increase engagement by “hundreds of percent.” Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: Netseer’s Dennis Clerke

Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

People of Ad Tech: Sticky CEO Jeff Bander

Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A… Continue reading »

People of Ad Tech: Altitude Digital CTO Manny Puentes

Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers can put together better audience acquisition strategies. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: OpenX Mobile GM Rob Kramer

OpenX Mobile General Manager Rob Kramer tells WIT Strategy‘s Bill Brazell how publishers can move beyond display on mobile devices, toward the native and video ads that users find more engaging. Kramer explains why publishers should move quickly, to ensure that their page and app designs are ready for the ad revenue that has begun… Continue reading »

With Twitch, is Amazon making another native ads play?

With Amazon’s recent purchase of Twitch, the video platform and community for gamers, the implications and speculation for the online retailers’s native advertising plans have become quite clear. As we’ve waxed on in the past, Amazon’s already shown a propensity for native purchasing within their apps; the Fire TV and Tablets with X-Ray show Amazon… Continue reading »

How Can you Increase Video Engagement?

 Kevin Lenane is the co-founder of Veenome, a platform that automatically translates videos into data at a very large scale to help Ad Networks and Publishers lift their CPMs. Prior to founding Veenome, Lenane was the Director of Mobile Strategy at PointAbout. The Makegood recently spoke with Lenane about Veenome’s capabilities. The Makegood: Veenome analyzes video… Continue reading »

XAPPmedia Provides the First Interactive Audio Advertising

 Bret Kinsella is currently the CMO at XAPPMedia, a platform that connects consumers with brands through interactive audio ads. XAPP Ads allow consumers to engage with brands hands free and eyes free. Prior to joining XAPP, Kinsella worked at dwinQ, Harris Corporation, and ODIN Technologies. The Makegood recently spoke with Kinsella about some of XAPP’s recent… Continue reading »

Ace Metrix’s EVP of Marketing on Stunning Growth in 2013

 Jonathan Symonds is the Executive Vice President of Marketing at Ace Metrix, a television and video analytics company dedicated to delivering better, faster, and more cost-effective solutions for evaluating video advertising within competitive context.  The Makegood recently spoke with Symonds about Ace Metrix’s record growth in 2013. The Makegood: Congratulations on Ace Metrix’s record growth over the past… Continue reading »

Far From Dead: Three Ways The Banner Is Evolving

Digital strategy agency Morpheus is a monthly contributor to The Makegood. This column was composed by Kate Godlewska, Senior Media Strategist. It’s no secret that native ads are the biggest trend in innovative ad formats. Advertisers’ infatuation with them is warranted as the native format promises to seamlessly integrate with relevant content in a non-intrusive,… Continue reading »