Twitter

This tag is associated with 34 posts

The Benefits of Social Media in Pharma

The pharmaceutical industry is known for being a slow adopter of innovation, often letting other industries dive head first into new advertising and marketing tactics, while waiting to see if they sink or swim. Of course, the FDA does not help the pharma industry’s case, as they tend to publish their rules and regulations far… Continue reading »

The Importance of Social Listening

By: Martin Cahill So much of what we do in marketing and Search is geared toward execution. Making campaigns, creating content, developing tags, gauging customers or consumers or visitors, forecasting, and so on, all of it is centered around preparation, implementation, and execution. And while the great part of that execution and reporting can be… Continue reading »

How Twitter Is Changing for Advertisers

By: Martin Cahill Twitter’s constant controversy and advertiser fear of making missteps can be discouraging, but can Twitter’s consumer attention be ignored? A little more than ten years ago, Twitter launched, and became a hub for community engagement, news, silly stories and memes, and a way of reaching people, and in doing so, bringing them… Continue reading »

Marketing Lessons from the U.S. Election

Depending on how you voted, you’re either cheering this week or you’re doing your best to cope with the nation’s choice for President of the United States.  But whatever your political leanings, there are several important takeaways from this election cycle that we can apply to our own campaigns.  Let’s share some learning in the… Continue reading »

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

People of Ad Tech: Affinio CEO Tim Burke

Affinio Founder and CEO Tim Burke tells WIT Strategy Partner Bill Brazell that too many marketers are targeting “guessed personas” — making audience assumptions that are unnecessary in an age of deeper data. His company looks at what people follow on social media, rather than what they say, as an indicator of their true interests.… Continue reading »

Free Bird

By the time you read this, Snoop Dogg may be Twitter’s new CEO. With the ‘resignation’ of Dick Costolo on June 11th Twitter finds itself back in the all too familiar land of Spanish TV Novellas.  The Twittersphere, media pundits and Chris Sacca have all outlined their theories to right Twitter’s woes. Jack Dorsey is… Continue reading »

Google & Twitter Sitting in a Tree

Ignore for now the advertising opportunities that may come along with the recent deal Twitter and Google made; those opportunities will show themselves in due time. What matters for brands today are the issues that can arise from Google amplifying the voices of average Twitter users. Without specific guidelines, the wild west landscape this deal… Continue reading »

Sean O’Neal on Adaptly’s Growth and Expansion

 Sean O’Neal is the president of Adaptly, a social advertising technology company that helps brands harness the unique value of each social platform to increase engagement. Prior to Adaptly, O’Neal was the global CMO at the Daily Mail Online, in addition to President at Vizu Corporation. The Makegood recently spoke to O’Neal about his new position and his… Continue reading »

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  At a time when more and more companies are banning their employees from accessing social media in the office, New York Times bestselling author and social media expert Gary Vaynerchuk takes the other side: “Just because your teenage daughter and her friends are excited about a new platform does not mean that that platform… Continue reading »

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