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Getting to Addressability via the Transitive Property

By: Carla Holtze We talk a lot about the fast pace of technology and the proliferation of data on these pages. And often, we toss around terms like transformative and disruptive to characterize all things digital. However, when it comes to real change, the pace can be downright glacial. For instance, we’ve been talking about… Continue reading »

Attribution: New Flavors, Same Problems (and Then Some)

 Jim Moar is CEO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure… Continue reading »

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