Technology

This tag is associated with 50 posts

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

Telemedicine: A New Level of Patient Care

Do you live in a location where the nearest hospital is 30+ miles away? Do you live a busy, hectic lifestyle where normal doctor hours are not conducive to your schedule? Are you, or someone you know, incapable of physically going to see a doctor on a regular basis? Answering yes to any of these… Continue reading »

The Importance of Competitive Analysis in Advertising

Today we live in a world driven by technology. With the tap of a finger or click of a mouse, a vast amount of information is readily available for just about anyone’s use, including advertisers. In our interconnected world, accessible information has given advertisers an edge like never before. They have access to insightful information… Continue reading »

Hiding Behind Garden Walls

When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently.  The truth is that most ad-supported walled gardens end up dying after marketers struggle to measure them and either can’t come to any meaningful conclusion… Continue reading »

What Ever Happened To Virtual Reality?

By: Lynnsey Rijos We all know the rules of supply and demand. The success of a product or brand is dependent upon the demand in the market. The demand for virtual reality (VR) technology, however, does not seem to be high. While millennials and the subsequent generation are the first to embrace this innovation, VR… Continue reading »

SEO and Psychology: The Behavior of the Online Consumer

By: Jess Carson In 2013, Google gave $1.2 million in awards to people researching social computing. Why do you think that is? Because Google is trying to understand how people interact with algorithms. Have you noticed that each major technological update correlates to a consumer behavior trait that has changed the landscape of search? Google’s… Continue reading »

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

Technology and Our Children

It was Mother’s Day this past weekend. For many of us, we either have mothers, or are mothers, or have mothers of our children. For those of us lucky enough to have one or all of the aforementioned in our lives, we celebrated with them. But something that occurred to me while out and about… Continue reading »

Google Fiber Is Not a Game-Changer… It’s Just the Game

Last week, Adweek published an article about the role out of Google Fiber’s test of an ad tracking system in the Kansas City market. The program will track exactly how may people saw your ad, and it will be able to dynamically insert advertisements based on information Google has about who is in the household… Continue reading »

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